Create a Successful Product Packaging Design in Bangladesh

Product packaging is important. But first, let’s see what packaging is.  Since the very beginning of people having a sense of evaluation, there has been packaging. Because you always take care of the things that are close to your heart. To take care of the things you like the most, you’d want to keep them safe, to cover them with something to keep them away from the public. As it is very important to you. Thus, the concept of packaging began. As we all know, business is not a child’s play. It requires every inch of your attention, affection, and wits towards it. The deeper you dive into it, the more it offers you. Business is about more than money. You need to make sure your product packaging is correct. You need to make things special using custom product packaging. This is how you boost your business. Packaging is the way to put your branding at work. Or else, the main event is hundreds of miles away from you.

Why Product Packaging is So Important?

According to a recent survey, 72 percent of consumers say that packaging design influences their decision on which product to buy. Imagine going to a shop and buying a box of biscuits. If the product packaging box design is different for two different brand’s biscuits of the same flavor, you will subconsciously pick the better-looking box. Because you’re getting something better at the price of maybe 20 to 30 taka more than the regular one. But you’ll be on your way to your home, happily knowing that you bought something good for yourself. And as a businessman, if you’re not putting enough focus on your packaging, you’re missing out on potential sales and opportunities to promote your brand. Product packaging is a sign of evaluation. It shows how much you care about your own product. It is a basic fundamental that you will never be good at selling the things you do not love the product to your heart’s content. The customer can easily point it out. Why would anyone in this world ever buy something that is not special, something that is not worth his/her money? The tendency to doubt is greater than the tendency of spending money. You won’t spend your hard-earned money on something which is just a gag. This is where the product packaging steps in. Product packaging gives the product a glow-up. It is a way of making things more valuable.

Does Designed Product Packaging have Any Impact on Purchase?

Designed products have a great impact on a purchase. As mentioned earlier, 72% of the consumers put their faith in the product packaging design. Because only a handful of product makers provide you the facility to get a taste of their product before use. And if the product is on display, you know it will be great, whether you will like it, or it won’t match your taste which may or may not be the product’s defect. Packaging product design is always important for a product to be delivered to the common folks, the customer. Packaging plays numerous essential roles for today’s companies and their customers, and it has various practical roles to play as well as functions related to marketing, sales and brand awareness. Since more than 7 in 10 shoppers say that packaging influences their purchase decisions, companies need to consider their packaging not just from a functionality standpoint but also from that of marketing and sales.

Steps to Create a Lucrative Packaging for Your Product

There was a time when product packages were just a container and labels were meant only for specifying the product details. The changing market has now put many additional responsibilities on those in charge of product packaging design and labeling of a company. Product packages along with their labels now have the important responsibility of attracting the customers. They are expected to speak for themselves and lure the customers picking them to buy. Here’s how you make this possible.

• Keep it simple and clear

You need to make the packets as simple as they can just be. In regards to packaging, you need to remember that less is more. All you need to do is simply put some vitally important information that the customers keep the urge to ask for. What product is it? What does it do? What extra features (Flavor, If it is a food product) does it provide that differentiate it from the others? And finally, what’s the brand behind it? You will be amazed how hard it is to find answers to some of these essential questions in less than 4 seconds, which is the maximum time an average consumer will dedicate to any particular product on the shelf. So you need to be clear about your product, and be clear about your brand.

• Compete with your product by being honest

While packaging we often strive to depict the product in the most perfect way imaginable. This is how thousands of consumers get trapped by fraudulent manufacturers. It sometimes becomes really disappointing how the packaging becomes incompetent. The prime example is the delicious mango juice bottles with photos of mango on them. But we all know that such an amount of mango is impossible to store for like a whole year. So instead of the mango, some other substance (we don’t wanna spoil the recipe) is used to make the delicious mango juices, which can be near as tasty, but not as healthy for you. This is where dishonesty is shown. You need to make sure the product quality is on par with the product image you’re generating. Thus your consumers, the source you get your earnings from, get the best of your product and do not get a bad impression of you. Which only means upsells. Sometimes you do get sharp packaging, but the product is not on par with the packet. It is important. Really really important to not make your customers look like a fool. Because you need to prioritize them first. If you want to make your customer happy about the purchase, that can be the best idea to make the upsells. DO NOT outsmart the customers in a way that demeans their wits. Be more assistive, and help them grow interested in your brand, and thus you can become a successful brand.

• Extensibility

If you are launching a product. It is irrelevant to not expand its variations. You can start with simple turmeric chutney, and the next product could be a seasonal mango chutney, and you can expand your product variation. Because you never know which product will boom in the market. So you need to make a great packaging design that will help you in the process of extension. A good package is always made with the future in mind. You can argue here that you’ll create a new package design for your new product. But as per the practical market rules, you cannot do that without hampering your sales volume.

Product Label from Wrap UP BD

It is easier to launch a new product in similar packaging as the old one because of the customers’ trust. So your customer doesn’t get a red flag when buying an item with a whole new different design but the same brand name. It is illogical to make a completely new package and start from scratch to build customers when you already have a customer base for one of your products.

• Practicality

You need to make it practical. You can even work on your products keeping the practicality of packaging in mind. You may have heard of Heinz Tomato Ketchup’s revolutionary packaging change. They made their product packet upside down. Hence, their product sales skyrocketed. That happened at a crucial time when the ketchup market was facing a crisis of growth. This is the core example of packaging practicality.  For example, this tea bag is a hundred percent biodegradable and we all know that green tea is healthy for health. But the irony that comes along with this package is that each of the tea bags is wrapped with a polythene package. Which makes the whole point of being health and environment concerned to be a hoax. This is not practical packaging. You cannot just use the corrugated board box for every type of product, you might need the poly mailer for clothes shipment, and you can use nonwoven tissue bags for the hand-out method of sales. Packaging requires attention and we have some mind-bending ideas for packaging, which are both practical and unique. To know more, follow us on Facebook, Instagram, and youtube. There are thousands of product varieties in the market some of which need special attention. It is your job to analyze the product detail before you pick it to do business with. You have to make sure you are not pushing your luck to make a living out of it. If you need to work on the things that are going on put the pedal on the medal. Practicality alone can solve many of the packaging design challenges.

• Branding impact

The packaging product box design is the one thing you need to work on, in this sector. You need to make the packaging as vibrant and creative as possible. You have to help your product niche at the same time, it has to be a little versatile. Now, we’re not trying to make your product look bad or demean its quality. We’re making sure the branding is done properly. You can make some vibrant colorful product packaging boxes from us. You need to take care of the branding as much as the quality. Because the product packaging box design may make it to your customer’s subconscious priority list, thus they may even keep their cookies in the box, or even use the box to keep their precious little secret archives and charms in the box. Suppose, you bought some non-customized paper shopping bags from us. You know the quality of this bag is clearly a banger. The customer is going to use the bags not twice or thrice, they will be able to use them roughly ten times if they are not too lavish for a Bangladeshi citizen. So you can just print your own branded shopping bag to make things better for your brand. You need to stand out in the crowd of thousands of competitors.

• Keep it compact and functional

Wastage is always an avoiding factor. Functionality in packaging design is simple: Consider how to incorporate usability into the design so that the user experiences the product and design accordingly. Design the package to be easy to open. Can it also be resealed? Is it easy to get the product out of the package? Is it easy to pour? Keep packaging as simple and minimal as possible. Not only are people happy to open something that’s simple, but they also feel good about buying a product that does not contribute to a landfill. Design packaging to be reused after the product is finished. Think of spreads or jellies that are packaged in juice glasses that can be washed and used again. Consider size and shape. If your product is stored in the drawer of your desk, does it fit? Nothing can be better than making a product package usable in ways more than it is meant to be. A product package will make the product memorable if it remains useful for the customer even after the product has been used. Choose appropriately-sized, sustainable packaging. In some ways, humans are simple creatures. We like things to be easy. Yet, some packaging designs ignore this cardinal rule of human nature by being outrageously difficult to open. You know the ones – and you hate them. There’s even a name for the feeling consumers experience when they encounter one of these hard-to-open packages – “wrap rage.” But, as fun as “wrap rage” is to say, it’s not fun to experience. Be mindful of the customer experience from the beginning of the decision-making process. Give consumers a reason to remember your brand and seek you out. Test out packaging options before committing to a full run. Choose a packaging option that will protect your product while still allowing consumers to open it without a rage-induced melt-down.

Why Poor Packaging can Harm Your Business

Surprisingly, a lot of brands and manufacturers pay little attention to product packaging. But packaging design is more than just choosing the appropriately-sized packet and printing label stickers. Some may pay attention to the small details, such as the design. Still, many fail to realize that packaging’s every aspect can significantly affect their bottom line. That’s because it can say a lot about how you run your business. The same thing goes with how you would like to establish customer relationships. Lousy packaging will cost you money and damage your company’s brand image. While speedy fulfillment is important to customers, it means nothing if their orders arrive damaged. When a package fails, it usually leads to a return, and processing returns is a big cost for retailers.

Product Packaging Branding Design with WrapUp BD

Packaging design is a vital sales tool. Make sure your packaging is making the right impression on consumers – and not undermining your sales. Wrap UP BD is the leading online packaging firm hailing from Bangladesh. Packaging is the most essential part of a business. Because it helps to express gratuity towards your customers. So the customer-vendor relationship develops drastically. It is an honor to claim to be the best packaging firm with thousands of happy clients. You know you are at the best place for packaging, when you get recommendations from companies like 10 Minute School, Nestlé Bangladesh, Tearfund, Maroon Cart, সূচী শৈলী – suchi shoili, Hat bakso, কন্যা, বিভব- Beevob, Begum Bahar and many more large companies. Packaging can be a theater, it can create stories.